{"product_id":"taming-the-mouse-how-a-small-hong-kong-theme-park-came-to-dominate-disney","title":"Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney","description":"\u003ch3\u003eTaming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney\u003c\/h3\u003e\n\u003cp id=\"b\"\u003eProceeds benefit the IAAPA Foundation and a scholarship fund at California\nState University Fullerton to assist the next generation of Hospitality and\nTourism professionals.IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal\nwith The Walt Disney Company to create China's first Disney resort. Six years\nlater, when Hong Kong Disneyland opened to the public in a flurry of\nexcitement, the impact on Ocean Park was an afterthought. But instead of\nwithering and closing, as most observers expected, Ocean Park grew into an\ninternationally acclaimed attraction that beat Disney - every year for a\ndecade - in attendance, profitability, creativity and community engagement.\nTaming the Mouse details the 10 principles that lead Ocean Park Hong Kong to\ntransform its business and, in the face of what seemed insurmountable odds,\novertake one of the world's most beloved brands. Read more\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n  \u003cul class=\"a\"\u003e\n  \u003c\/ul\u003e","brand":"Switow Media","offers":[{"title":"Default Title","offer_id":50487493984493,"sku":"9811190550","price":182.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0324\/1050\/1164\/files\/9811190550.jpg?v=1786724618","url":"https:\/\/leoforward.com\/products\/taming-the-mouse-how-a-small-hong-kong-theme-park-came-to-dominate-disney","provider":"LeoForward AU","version":"1.0","type":"link"}